Continuing Education
Dogma Academy Guest Speaker Series with Diana Gonzalez
Running a pet business means your days are packed with active dogs, busy schedules, and hands-on care, leaving little time or energy to figure out social media algorithms. In this interactive, workshop, we break down the essentials of digital marketing specifically for pet professionals.
You’ll learn how to identify your ideal local clients, speak directly to pet owners' real daily challenges, and apply useful tactics so you can share engaging, high-value videos and posts without the pressure of posting every day.
Walk away with clear, actionable strategies and simple tools to attract loyal local clients, build lasting trust, and grow your business.
Join us to learn how and join us live to take part in the Q&A!Â
About Diana:
Diana Gonzalez is a digital media strategist, video producer, and certified Dogma Dog Trainer (DDT).
She brings over 14 years of experience managing creative video campaigns, agency production, and digital strategy.
Diana combines corporate-grade marketing knowledge with a hands-on understanding of dog behavior.
When:Â Wednesday, October 28th at 5 pm PT/8 pm ET
Cost: $19.95 + gst, FREE to Dogma Academy Students/Grads
Register!
Dogma Academy Guest Speaker Series with Diana Gonzalez
You don’t need a massive agency budget or a degree in data science to run profitable online ads. In this hands-on, beginner-friendly workshop, we demystify paid advertising and walk through the exact steps to launch your first local campaign on Meta (Facebook & Instagram) and Google Search.
We’ll move past the basic “Boost Post” button to build campaigns that actually drive inquiries, calls, and bookings. You’ll learn how to set sensible neighborhood-level targeting and avoid the common budget traps that drain money. You’ll leave with the confidence and exact roadmap to launch ads that pay for themselves.
Join us to learn how and join us live to take part in the Q&A!Â
When:Â Wednesday, November 25th at 5 pm PT/8 pm ET
Cost: $19.95 + gst, FREE to Dogma Academy Students/Grads
Register!Sign up for both webinars for only $34.95!
Register for the Webinar Bundle
 If you are looking to further your knowledge and confidence with dog to dog interactions, this workshop is for you.
Join us for one of our most popular workshops! This interactive experience offers both auditing spots for observation and limited working spots for hands-on participation with a dog. The workshop will delve into setting up, managing, and facilitating dog-to-dog interactions, covering both one-on-one and group settings. We'll explore various types of interactions, learn safe conflict interruption techniques, and strategies for recovery post-conflict. Each Canine Connections session is different - the dogs, the dynamics, and the scenarios change every time, which is why many students take this workshop more than once.
Participants will practice essential skills such as teaching, narrating, observing, and building confidence in dog-to-dog interactions, taking their knowledge beyond the basics. Whether you're seeking to deepen your understanding of canine behaviour or gain practical experience in managing dog interactions, this workshop goes above and beyond foundational training and is essential for anyone managing group play.
Where: Dogma Training (515- 70 Ave SW Calgary, AB). You can also join us virtually as we will live-stream this workshop!
When:Â Sunday, November 29th 9 am-12 pm
Cost:Â
Working Spot (limited): $95 + gst
Auditor (virtual or in person): $75 + gst
Early Bird pricing until October 31st, 2026: Use code EARLYBIRDCC for 25% off your ticket!
CEU's: Pending
There is a limited number of working spots. Working Spot dogs must be:
- people-friendly and dog-friendly
- be able to settle at the facility or remain in your vehicle between turns
- be fully vaccinatedÂ
If you understand the theory but haven't had to teach it live yet, this workshop is for you.
Join us for Client-Ready, a hands-on workshop for Academy students and grads who want a real rehearsal before their first real class or client. This is your chance to present in front of a room, get immediate feedback, and work out the nerves somewhere safe to fail.
Working spots get you in the room as an active participant, present a group-class-style instructional moment, deliver a topic-based lecture, or do both if you want the practice in each setting. Working participants also take turns as our role-played "clients," giving presenters real personas to work with. Every round gets direct feedback from Megan Stanley and Shelley Cherniawsky, with a group debrief after each round.
Auditor spots let you observe the full day, in person or virtually, without presenting or taking on a persona role.Â
Where: Dogma Training (515 – 70 Ave SW, Calgary, AB) — live-streamed for virtual auditors
When: Sunday, January 31, 9:00 AM – 3:00 PM
Early Bird pricing until December 31st, 2026: Use code EARLYBIRDCC for 25% off your ticket!
Cost:
- Auditor: $90 + GST (in-person or virtual)
- Working Spot: $150 + GST
CEUs:Â pending
Working spots are intentionally limited to keep feedback meaningful.
