Tips To Run A Successful Dog Training Business

business May 19, 2023

Running a successful dog training business can be a challenging but rewarding career choice for those who have a passion for dogs and a desire to help pet owners improve their pets' behaviour. In this blog post, we'll explore the key steps you can take to establish and grow a successful dog training business.

Develop Your Skills and Expertise

To become a successful dog trainer, you'll need to have a solid foundation of knowledge and skills in dog behaviour, training techniques, and business management. Consider pursuing formal education and certification in dog training and behaviour, and continue to expand your knowledge and skills through ongoing education and training.  The Canadian Association of Professional Dog Trainers and The Association of Professional Dog Trainers are great resources for continuing education opportunities.  

Identify Your Niche and Target Market

To differentiate your business from the competition and attract clients, it's important to identify your niche and target market. Consider what types of dogs you would like to work with, what specific behaviours you want to address, and what unique approach or philosophy you bring with your training. With many training areas in the industry, don’t feel like you need to cater to all needs, but rather have a list of resources prepared to refer out to when needed.

Establish Your Brand and Online Presence

Your brand and online presence are critical components of your business's success. Develop a strong brand identity that conveys your unique value proposition and establish a professional website and social media presence that showcases your services, expertise, and positive client testimonials.

Build Relationships with Clients and Referral Sources

Word-of-mouth referrals are a powerful way to grow your business, so it's important to build strong relationships with your clients and other referral sources. Offer exceptional service, communicate effectively, and follow up with clients to ensure their continued satisfaction. Develop partnerships with veterinarians, animal shelters, and other pet-related businesses to expand your network and reach more potential clients.

Create a Positive Training Environment

Creating a positive training environment is key to both the success of your clients and the reputation of your business. Establish clear policies and procedures for your training sessions, communicate expectations to clients, and ensure that your training methods are humane, effective, and safe for both dogs and humans. It is our responsibility to facilitate a positive learning environment for both owners and dogs.

Continuously Evaluate and Improve Your Services

To stay ahead of the competition and continue to attract and retain clients, it's important to continuously evaluate and improve your services. Gather feedback from clients, measure your results, and make adjustments as needed to ensure that you're delivering the best possible experience and outcomes for both dogs and their owners.


Running a successful dog training business takes hard work, dedication, and a passion for dogs and their well-being. By following these key steps, you can establish and grow a thriving business that makes a positive impact on the lives of dogs and their owners. Community building and continuing education should be a lifestyle for all trainers, this is why as a Dogma Academy graduate you have lifetime access to our exclusive community as an ongoing resource to connect, learn, share, and grow together! Keep an eye on our Continuing Education offerings to stay up to date on your training and gain necessary CEU's.